High quality, 3D graphics on the web should be easy. With the emergence of USD, the DCC ecosystem is standardizing on a common format for authoring and sharing 3D content between multiple apps. Today, it’s easier than ever to build compelling 3D scenes. On the consumer side, every PC and the vast majority of phones are capable of 3D rendering. Desktop discrete GPUs have tremendous processing power, and even low-end mobile phones are quite powerful if they are used effectively.